How Digital Marketing Can Help Local Business Grow


Jun 10, 2020

June 10, 2020

The escalating growth of digital marketing with its customized SEO features has not only proved to be a boom for large organizations but also for the local business sector. The local search marketing strategy is one of the most suitable ways for local marketers to let customers find them at their location and develop an interest in their product or service.

Irrespective of the size of the company, be it a small or large organization, digital marketing plays a major role in maximizing sales for the sellers.

The only thing to take care of by the retailers being, optimizing their websites, engage in link building, and monitoring the reputation of the website through reviews and comments. In order to make this work, you need to make your website visible, optimize your online information and increase your chance of showing up in the searcher’s results.

Whenever a potential client uses his phone to search for a local product or service, Google provides the client with a ‘call’ option. This is the most beneficial feature to both the client and the seller, through which the overall chances of the website will be boosted to reach the top of the search list. This is easily one of the major advantages of having a local SEO.

If you’re wondering how digital marketing can be useful for local businesses, here are the things you need to keep yourself informed before entering the world of digital marketing.

The Importance Of Digital Marketing For Local Business:

Digital marketing is quicker and better in promoting your product than the traditional form of advertising such as printing ads, giving out coupons or flyers. It allows you to engage and interact with your customers and by interacting with them digitally, you will not only get to know what they are looking for but also develop a relationship with your client and increase their brand loyalty.

Although a lot of local businesses are mostly based on the traditional offline form of advertising, it is recommended to invest a fair amount into advertising for your product online, because your potential customers are already online. They want to look through your website, go through the reviews, and find out what other clients are saying about your product. It is therefore highly important to ensure your constant online presence, to be on par with the competing digital world.

Not to forget the fact that digital marketing is also cost-effective when compared to advertising on TV and radio. It is especially beneficial for small businesses that wish to start with small budgets and gather wider audience at the same time.

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How Social Media Can Help Your Business Grow

The Social media platforms are booming with activity and doesn’t seem to end anytime soon. Social media, which was formerly enclosed to the personal realm, has now extended its wings to the business world. Social media is especially advantageous for local businesses, as it is customized and concentrates on the needs of an individual and the community. It lets people know what’s trending on the market.

Unlike large businesses, local marketers can make use of social media and personalize their marketing strategy by having customers talk about their products on social media platforms through the comment section. This way, the customers are encouraged to ask questions and give reviews and get their doubts clarified real quick.

According 2019 social media statistics, 73% of online marketers have reported to have benefited from advertising for their products online on Facebook.

The surging growth of social media provides a great opportunity for the target audience to engage with their favorite brands. Regardless of whether your business is small or large, online or offline, using the right strategies and tools of social media will play a vital role in accumulating organic traffic and expand your client base.

Interacting with consumers online and giving your products the social media touch, is in itself an effective marketing strategy. This form of marketing strategy should be taken into consideration when small businesses are looking for a game-changer to build brand awareness and hike up their revenues.

Why You Should Use Local SEO

According to research, 3/4th respondents have turned to digital marketing to expand their client base. It is also proved that social media strategies, especially Facebook has aided a lot of small business owners to reach their target audience and generate sales. There are no other better methods to attract clients than using the localized SEO.

The primary function of Search Engine Optimization strategy is to increase the company’s visibility on search engines like Google and Yahoo. Surveys inform us that 76% of searchers, who use their smartphones to search for something nearby with a ‘near me’ optimization’, are customers with a ‘purchase intent’ who end up visiting a business within a day. For instance, when a searcher is looking for ‘plumbers near me’ with a local intent, the SERP will list out a number of plumbers from the searcher’s geographical area, along with the review, which the searcher can choose from.

What Is Required For Website Localization?

To rank in Google Maps and generate traffic for your website, you need to use the right SEO strategy. Some of them include optimizing the Google My Business page, using geo-targeted Google ad, targeted Facebook and Instagram Ads, citation building localized content and managing reviews.

Optimizing your Google My Business page

To optimize GMB page, you need to go to Google My Business and sign in to your Google account using your business email. You can type the name of your business or choose one from the drop-down list of suggestions.

You can also decide if you want your business location to appear on Google Maps. Before clicking ‘finish’ make sure you choose the right category of business and have accurate NAP (Name, address and Phone number) citation across all platforms like your website and social media profiles.

Geo Targeted Ads

Geo-targeting allows you to target your ads to and lets these ads to appear only to customers in a certain location, or set of locations, that you specify. This form of targeting is specially designed for retail business and is one of the most suitable and effective strategies to gather valuable traffic for your website. It is also called local awareness advertising, where the retailers can bring in customers using geo-targeting in a specific geographical area. All you have to do is add the zip-code of your location, the city or country.

Geotargeting has also made it possible to specify and narrow down the target, by filtering down the age, gender, interest, and connections within your desired location. This is a great way to increase the ROI of your social campaigns through targeted Facebook and Instagram Ads.

Using geo-targeting through Promoted Facebook posts or Twitter Ads has proved to be efficient for small businesses that focus on customers in a specific region. In addition to that, this strategy is tailored to increase the Likes and clicks on your website.

Quality Backlinks

Backlink is a form of citation that adds value to your website when someone who talks about a topic related to your product or service and refers to your website. Meanwhile, one must also remember that quality and relevance are more important than quantity.

Getting quality and relevant backlinks that come from a high domain authority website are of the most productive SEO tactics to gather organic traffic and hugely influence the search engine results. creating valuable content is a vital part of your link building campaign. Without a doubt, it not only encourages other people to share your content by referring to them but also contribute to the ranking on the first page on Google.

Citation Building

Citation building is also known as online directory listing or business listing. It involves submitting accurate business data to business directories on popular SEO platforms such as Google My Business, Facebook, TripAdvisor, Yelp, etc. the citation can be built either using the structured type, where you can submit your company’s information on a list or use the unstructured type of citation, that has information across the webpage.

Online citation usually includes a number of things such as your company’s name location, contact number (NAP), opening hours, products or services, social media links and your website URL, that need to be mentioned in order to bring in quality traffic for your website in the local algorithm, while also boosting your local search ranking. However, there is also the possibility of losing customers for your product, if they find incorrect information on the online directories. Hence it is highly advisable to have relevant and constantly updated citation is the most crucial to maintain the trust of the customers.

Managing Reviews

According to research, retailers who keep responding to their reviews regularly are said to earn 19% more annual revenue than an average retailer. It is recommended to start with claiming listings on the most popular review sites such as Google and Facebook. Including reviews for your website will improve the user experience.

The clients are encouraged to go the extra mile to trust your product when you are responsive and prompt in replying and thanking them for their feedback, which ultimately contributes to increasing sales for your business.

Localized content

Verifying your Google My Business page greatly increases your chances of appearing in local search results in your area, whereas a localized content brings added SEO value. This is why it is extremely imperative to know your audience, in order to turn them into your customers.

A content that tells exactly what the potential clients will get out of you, is the content that will be shared by the clients. It is advised to have content that is relevant to your business and location. In addition to that, using geo-targeted keywords that clearly state the business location will not only generate more leads but also ensure the ranking of your business for local intent searches.

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